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Sponsor Presentation Theater

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All attendees are welcome to attend the Sponsor Presentation Theater at CCW. Sponsor presentations start each day at 10:30 AM in the Theater on the show floor.

These interactive discussions will be led by industry experts and will address a multitude of important communications technologies and solutions. Seating is limited, but open to all registered attendees.

Here is just a sample of the free content that will be presented in the Sponsor Presentation Theater:

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Cisco IP Video Workflow Architecture

Cisco Systems offers a Service Oriented Infrastructure supporting the needed SOA solutions to help content providers and broadcasters boost efficiencies and improve business agility. These service based solutions are designed to break down application silos, eliminate unnecessary asset duplication, and provide the flexibility, efficiency, and performance required in the modern business environment.

This solution provides workflow support for all major aspects of media acquisition and distribution including: Foundation IT infrastructure, Content Ingest, Production, Newsroom, Content repurposing, Content Storage, Broadcast TV Play-out, and On-demand content play-out.

Speaker: Robert Welch, Systems Engineer, Cisco

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HD Workflow from Ingest to Playout: Focus on Integration with Non-Linear Editing Tools

Mike Shore will present the latest EVS HD Workflow, from ingest to playout, with specific focus on integration with non-linear editing tools, like Avid and Apple Final Cut Pro.

Speaker: Mike Shore, Senior Manager, Product & Third-Party Integration, EVS Broadcast Equipment

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Satellite IS IPTV

Learn how satellite plays a key role in the delivery of IPTV content to the "edge of the internet", providing total coverage with a high Quality of Service while maintaining cost effectiveness.

Speaker: Ron Clifton, President and CEO, International Datacasting Corporation

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RF Fiber Optics for Satellite and Video Signals

Transporting satellite and video signals via fiber optics brings numerous advantages of performance, reliability, convenience and cost to both in-building and long distance installations.  In this talk Todd Olson will explain the fundamental trade-offs between the primary types of fiber equipment available in the industry, with special emphasis on the newest technologies and how they compare with copper cable.  By the end, attendees will understand a simple set of questions to use when picking the optimal solution for their applications.

Speaker: Todd Olson, Director, SatCom Products, Emcore Corp.

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Interactive Television for the Mass Audience

The world of television broadcasting is changing at an alarming rate.  Attracting and retaining viewers is becoming increasingly challenging in a world of media fragmentation and digital media evolution.  The mobile channel has presented broadcasters with an innovative, interactive new platform that will help to change the television landscape.  The introduction of creative interactive elements that engage viewers and enhance entertainment value is driving the solution. MyThum's view is not about bringing traditional linear television to the mobile device, but about using the mobile device to engage viewing audiences within their favorite television programming or within the creation of newer and more innovative programming.

The first step for a broadcaster is typically introducing contests or voting into an existing scripted or reality based show accessed from the viewers' mobile device, similar to what you may have seen with Deal or no Deal, Big Brother or American Idol.  More sophisticated solutions have evolved quite rapidly including live text to screen (where a viewer can send an SMS text message to the broadcaster and see it on the television screen in near real time), automated mobile games presented on screen, and even entire programs or channels controlled by viewers via their mobile device. As mobile adoption explodes, many producers of programming are embracing this new interactive potential.

MyThum continues to dominate the interactive television market in Canada, and is building strong momentum in the United States.  If you are looking to create new revenue streams, enhance entertainment value, attract new viewers, and create greater loyalty among your viewers, then this session is for you.

Speaker: Michael Carter, President & CEO, MyThum Interactive Inc
 

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Audio For HDTV. Real Life Problems Explained

Miranda will highlight solutions to the audio-related issues associated with transitioning to HD and Digital delivery, including handling a mixture of stereo and 5.1 surround channels; tracking audio Meta Data; transporting multi-channel audio during distribution using Mezzanine coding techniques like Dolby E; Level normalization (to maintain consistent audio levels across a dynamic playout schedule and multiple channels); and audio to video delays.

Speaker: Jean-Claude Krelic, Product Development Manager for Interfaces, Miranda  

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VRM - Video Relationship Management

Customer relationship management takes on a whole new meaning when online video and the tools associated with it are utilized. User generated video, user initiated video syndication, video search optimization, video RSS, vodcasting, vlogs, video mash-ups, broadband mobile video, broadband-to-set-top video - these emerging technologies mean different things to different people, and not just more ways to sell ads. From product training and online PR, to highly personal customer relationships, online video is carving out some very new terrain.

This presentation will take a look at how some of the biggest brands in the world, like Wal-Mart, GM, Intel and even the U.S. State Department are building relationships with their ecosystems using the power of online video.

Speaker: Matt DeLoca, Vice President of Sales, The FeedRoom